Shake Shack At Home
We shot 15 deliverables during this project: 15 stills, 12 video loops or macros, and 5 cinemagraphs, with 4 parallaxes. This single-day shoot in a New York corporate test kitchen had a one-week post-production turnaround following two weeks of preparation. The main objective was to replicate the Shake Shack experience as if customers ordered from the app and enjoyed the meal at home, showcasing all burger variations in 360-degree video. Assets were used on social media and as hero images for out-of-home (OOH) banners in stores.
Visual Highlights
Motion Assets
Shake Shack App Stop Motion
App-driven ordering experience, stop motion style.
Burger Lineup
Showcasing the full Shake Shack burger lineup.
360 Burger View
All burger variations captured in 360-degree video.
What Shipped
- 15 High-Res Stills
- 12 Motion Assets
- 5 Social Crops
- 5 Cinemagraphs, 4 Parallaxes
Designed For
- Global Campaign Usage
- Social Media (Paid & Organic)
- Point of Sale / OOH
The Creative Goal
The Brief
Replicate the Shake Shack experience as if customers ordered from the app and enjoyed the meal at home. Showcase all burger variations with energy and authenticity.
Visual Rules
- Lighting: Warm, inviting home kitchen vibes.
- Styling: Imperfect drips and messy perfection.
- Angle: POV and top-down for recipe steps.
- Flexibility: Adapt on the fly as we identified successful shots.
Production Approach
Pre-Production
- • Two weeks of preparation
- • Prop sourcing for 'modern cozy kitchen'
- • Food stylist coordination for melt timing
Shoot Day
- • Single-day shoot
- • Fast-paced, flexible production
- • Captured stills, video loops, cinemagraphs, and parallaxes
Post-Production
- • One week turnaround
- • Color grading to match brand palette
- • Cinemagraph and parallax finishing
What This Enables
Scale
More assets without linear cost scaling.
Speed
Faster turnaround from brief to delivery.
Consistency
Unified visual language across all channels.
Project FAQ
Captivating Campaigns Await
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