Privacy Policy

1. Introduction

Brent Herrig Creative ("we," "our," or "the Studio") values the trust you place in us. This Privacy Policy explains how we collect, use, and protect your information across our global operations. We comply with major data protection standards including the **EU/UK GDPR**, **CCPA/CPRA (California)**, **LGPD (Brazil)**, **VCDPA (Virginia)**, and **POPIA (South Africa)**.

2. Information We Collect

We collect information to provide a better experience and fulfill creative production requests. This includes:

• Identifiers: Name, email address, and IP address.
• Commercial Data: Billing information and purchase history (processed via Stripe).
• Internet Activity: Device type, browser info, and interaction with our site via tracking technologies.

3. Third-Party Data Processing

We partner with specialized service providers to manage visual production and business operations. These third parties may process your data according to their own privacy standards:

• Payments: Stripe handles all payment processing and fraud prevention.
• Analytics: Google Analytics and Microsoft Clarity help us understand site performance.
• Advertising: Meta (Facebook) and Google Ads for campaign attribution and retargeting.

4. Cookies and Consent

Our website utilizes cookies for essential functions, analytics, and marketing. We support modern consent standards including **Google Consent Mode v2**, **Microsoft UET Consent**, and the **IAB TCF 2.2 Framework**. For a detailed breakdown of specific cookies, please refer to our Cookie Policy.

5. International Data Transfers

As a studio operating in the US and UK, your information may be transferred across international borders. We ensure all transfers comply with standard contractual clauses (SCCs) and equivalent adequacy frameworks to protect your data integrity.

6. Your Global Rights

Depending on your location, you have specific rights regarding your personal data:

• GDPR (EU/UK): Right to access, rectify, or erase your data, and the right to portability.
• CCPA/CPRA (US): Right to know what data we collect and the right to opt-out of the "sale" or "sharing" of personal info.
• LGPD (Brazil): Right to confirmation of processing and data anonymization.

To exercise any of these rights, please contact us at **hello@brentherrig.com**.

7. Security

We use industry-standard encryption and security protocols to protect your data. While no system is absolute, we take proactive measures to mitigate risks and protect our creative partners.