Creative Intelligence

The Ethics of AI in Food Photography

AI food images can look more appealing than real ones. A working photographer explains the ethics of GenAI modification, invention, and disclosure in practice.

The 10 Most Instagrammed Foods of All Time

Analyzing why certain dishes and beverages dominate the social spotlight and how to harness that visual energy.

Belvedere x Chandon Garden Spritz

High-precision commercial photography for Belvedere x Chandon Garden Spritz. Captured in an outdoor rooftop setting, the suite focuses on fresh ingredients and sun-drenched luxury. We produced a complex matrix of deliverables including key visuals with multiple bottle variations, cinemagraphs, and a recipe stop motion video for global unlimited media usage.

Shake Shack At Home

We shot 15 deliverables during this project: 15 stills, 12 video loops or macros, and 5 cinemagraphs, with 4 parallaxes. This single-day shoot in a New York corporate test kitchen had a one-week post-production turnaround following two weeks of preparation. The main objective was to replicate the Shake Shack experience as if customers ordered from the app and enjoyed the meal at home, showcasing all burger variations in 360-degree video. Assets were used on social media and as hero images for out-of-home (OOH) banners in stores.

Knowing Your Audience: A Culinary Perspective

A framework for aligning every sensory element in your restaurant, from music and lighting to photography and plating, to the specific guest you designed the space for.

The Whole30 Cookbook

150 recipes photographed across 7 production days (1 prelight, 6 shoot days) for Melissa Hartwig Urban's bestselling Whole30 Cookbook, published by Houghton Mifflin Harcourt. Publisher's Weekly named Brent Herrig a 'veteran food and cocktail photographer' in its review.